Privacy Policy

Last updated: March 5, 2026

Predicting Alpha Inc. (“Predicting Alpha”, “we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website and services.

This Privacy Policy explains how we collect, use, store, and protect your information when you access the Predicting Alpha platform.

By using our website and services, you agree to the practices described in this policy.

1. Information We Collect

Predicting Alpha may collect, receive, and process various categories of information in connection with your access to and use of the Service.

Account Information

When you create an account we may collect:

  • Name
  • Email address
  • account credentials and authentication information

Account management and authentication services may be provided through third-party providers, including Outseta.

User-Provided Portfolio and Configuration Data

In connection with your use of the Service, you may provide information relating to your use of the model portfolio and platform functionality, including:

  • capital allocation inputs
  • portfolio configuration settings
  • strategy-related inputs and adjustments

Such information is stored within the platform and is used to operate, maintain, and deliver the functionality of the Service.

Billing and Transaction Information

Subscription payments are processed through third-party payment processors, including Stripe.

Predicting Alpha does not store full payment card details. However, we may collect and retain limited billing and transactional information necessary to manage subscriptions, including:

  • subscription status
  • transaction records
  • billing history

Payment processing is subject to the applicable policies of the relevant third-party processor.

Platform Usage and Activity Data

In addition to the information described above, Predicting Alpha may collect data related to how users interact with the platform, including but not limited to:

  • actions taken within the platform
  • interaction with portfolio tools, dashboards, and features
  • configuration changes and user inputs
  • engagement with signals, alerts, and notifications
  • general usage patterns and behavior within the Service

This information may be associated with your account and is used to operate, maintain, and improve the Service.

2. Information Collected Automatically

When you use the Predicting Alpha website, certain information may be collected automatically.

This may include:

  • IP address
  • browser type
  • device information
  • pages visited
  • timestamps of visits
  • usage patterns within the website

We use this information to improve the performance, usability, and reliability of our platform.

3. Mobile Numbers and SMS Notifications

If you choose to receive SMS notifications, Predicting Alpha may collect and use your mobile phone number, SMS consent status, notification preferences, message logs, and opt-out requests.

We use this information to send service-related SMS notifications, including account alerts, portfolio alerts, rebalancing prompts, model portfolio updates, and other operational messages related to the Service.

SMS notifications may be sent through third-party service providers, including Twilio and mobile carriers, who process this information only as needed to provide messaging services on our behalf.

Predicting Alpha does not sell, rent, or share your mobile number or SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes.

You may opt out of SMS notifications at any time by replying STOP. For help, reply HELP or contact us at support@predictingalpha.com.

4. Analytics and Tracking Technologies

Predicting Alpha uses analytics and tracking technologies to monitor, analyze, and improve the performance and functionality of the Service.

These technologies may include:

  • web analytics tools (such as Google Analytics)
  • cookies and similar tracking technologies
  • log files and session tracking systems
  • other third-party analytics or monitoring tools

These technologies may collect information including:

  • IP address
  • device and browser characteristics
  • pages viewed and features accessed
  • interaction patterns and engagement metrics
  • timestamps and session duration

Information collected through analytics and tracking technologies may be combined with other information associated with your account.

Predicting Alpha may, from time to time, implement additional tracking technologies, including marketing or advertising-related tools, to support analytics, performance measurement, and business operations.

5. Cookies and Similar Technologies

Predicting Alpha uses cookies and similar tracking technologies to operate, secure, and improve the Service.

Cookies are small data files placed on your device that enable certain functionality and enhance user experience.

Cookies and similar technologies may be used for purposes including:

  • maintaining authentication sessions
  • enabling core platform functionality
  • remembering user preferences and configurations
  • analyzing usage patterns and platform performance

By accessing or using the Service, you acknowledge and consent to the use of cookies and similar technologies as described in this Privacy Policy.

Most web browsers allow users to control, restrict, or disable cookies through browser settings. However, disabling cookies may impair the functionality or availability of certain features of the Service.

6. Use of Information

Predicting Alpha uses collected information for legitimate business purposes, including:

  • providing, operating, and maintaining the Service
  • authenticating users and managing user accounts
  • processing subscription payments and managing billing relationships
  • delivering platform functionality, including signals, alerts, and portfolio tools
  • maintaining the integrity, security, and performance of the Service
  • analyzing usage patterns and user behavior
  • improving existing features and developing new functionality
  • communicating with users regarding their accounts or the Service

Predicting Alpha may also use information in aggregated, anonymized, or de-identified form for purposes including analytics, research, and product development.

Predicting Alpha does not sell personal information to third parties.

7. Third-Party Service Providers

Predicting Alpha engages third-party service providers to support the operation of the Service. These may include providers for:

  • payment processing (e.g., Stripe)
  • account management and communications (e.g., Outseta)
  • analytics and tracking (e.g., Google Analytics)
  • hosting, infrastructure, and cloud services

These providers may process personal information on behalf of Predicting Alpha as necessary to perform their functions.

Such providers are granted access only to the extent required to perform services on our behalf and are subject to contractual obligations to protect personal information and to use it solely for the purposes for which it was disclosed.

Predicting Alpha does not sell or rent personal information to third parties.

8. Data Retention

We retain user information for as long as necessary to operate the service and comply with legal obligations.

This may include:

  • maintaining active user accounts
  • retaining billing records for tax and accounting purposes
  • maintaining system logs for security and operational reasons

If a user cancels their subscription, certain records may be retained for administrative, legal, or financial purposes.

9. Data Security

Predicting Alpha uses reasonable administrative, technical, and organizational safeguards to protect user information.

However, no method of internet transmission or electronic storage is completely secure.

While we strive to protect personal information, we cannot guarantee absolute security.

10. User Data Requests

Users may request to:

  • access their personal data
  • correct inaccurate information
  • request deletion of their account and associated data

Requests can be made by contacting us at:

support@predictingalpha.com

We will make reasonable efforts to respond to such requests in accordance with applicable laws.

11. Children’s Privacy

Predicting Alpha is intended for individuals 18 years of age or older.

We do not knowingly collect personal information from individuals under the age of 18.

If we become aware that personal information from a minor has been collected, we will take steps to remove such information.

12. International Users

Predicting Alpha is operated from Ontario, Canada.

Users may access the platform from other countries, including the United States and internationally.

By using the service, you consent to the processing and storage of your information in jurisdictions where our infrastructure or service providers operate.

13. Changes to This Privacy Policy

Predicting Alpha may update this Privacy Policy from time to time.

When updates occur, the “Last Updated” date will be revised.

Continued use of the service after changes are posted constitutes acceptance of the updated policy.

14. Contact

If you have questions regarding this Privacy Policy or your personal data, you may contact us at:

support@predictingalpha.com